Pursuant to state law, the City of Long Beach is undertaking efforts to implement the General Plan Zone In: Bixby
Zone In: Bixby covers approximately 3.5 square miles. The project area is generally bounded by the Union Pacific Intermodal Container Transfer Facility (ICTF) rail line to the north, Cherry Avenue to the east, East Wardlow Road and the 405 to the south, and Long Beach Boulevard and Country Club Road to the west. View the Zone In: Bixby Project Area Map.
The zoning regulations in place today for the Bixby Knolls area have not been updated since the 1980s. The updated regulations, which will guide the types of uses and development that are allowed on a property, will help the City meet future housing needs, provide and support neighborhood services and encourage business opportunities in Bixby Knolls and nearby neighborhoods. The effort is focused on commercial corridors and multi-family areas and not existing single-family neighborhoods.
Get involved by subscribing to updates at bit.ly/zoneinlb-updates!
Save the Date: Bixby Knolls Virtual Workshop
When: Wednesday, June 25, 2025, from 6:30 – 8 p.m.
Where: Online (Zoom link to be provided)
Join the City online to learn more about the Zone In: Bixby project! Participants will hear about the rezoning options for the project area, receive an update on the engagement and technical process and have an opportunity to ask questions and provide feedback. Click here to RSVP for the workshop. RSVP now at lbcd.info/zonein-workshop!
Learn About Previous Community Outreach Efforts:
On March 29, 2025, the project team hosted their first walk audit focusing on the built form and land use patterns generally between Long Beach Boulevard and Atlantic Avenue, as well as Bixby Road and 36th Street. The audit observed existing conditions like building uses, heights, densities, design elements and public realm features that might be encouraged or discouraged through the Zone In: Bixby project.
On May 17, 2025, the project team hosted their second walk audit focusing on existing development patterns and new opportunities that rezoning and new opportunities that rezoning provides for San Antonio Drive between Long Beach Boulevard and Atlantic Avenue, with an emphasis on the major shopping center between Atlantic and California Avenues.
On June 11, 2025, the project team hosted their third and final walk audit focusing on the neighborhood character and new development opportunities that rezoning provides for Wardlow Road between Brayton Avenue and Atlantic Avenue, with additional focus on the commercial spaces and transitions that occur along Wardlow Road.
On February 7, 2025, staff attended Bixby Knolls First Fridays to disseminate information and engage with residents about Zone In: Bixby.
On July 26, 2023, staff held an Open House for Zone In: Bixby.
Zone In: Wrigley
Wrigley is an area of about 1.5 square miles and generally bounded by Interstate 405 and Country Club Drive to the north, Pacific Avenue and Pacific Place to the east, the Pacific Coast Highway (PCH) to the south, and the LA River to the west. View the Zone In: Wrigley Project Area Map.
Zone In: Looking Ahead
The next phase of Zone In will be to update our zoning regulations for more parts of the City, including Bixby Knolls, Wrigley, and the major corridors between 10th Street and East Broadway. These projects are in various phases and will simplify the city’s zoning regulations, building upon existing engagement and technical analyses to continue evolving the City’s zoning code. As the City takes the next steps to align plans and zoning codes, community involvement will remain paramount in supporting quality, long-term investment in these neighborhoods.
Zone In: 10th Street to Broadway
10th Street to Broadway is an area of about 3 square miles and is generally bounded by 10th and 15th Streets to the north, PCH to the east, Broadway and Colorado Streets to the south, and Benito and Cerritos Avenues to the west. Neighborhoods such as Alamitos Beach, Rose Park, Carroll Park, Bluff Heights and Belmont Heights are in this zone. View the Zone In: 10th Street to Broadway Project Area Map.
The City will be undertaking a public engagement process to inform community members and stakeholders about these projects and will be posting more information soon.
